Partner with Potter through DWG

Sell Potter fire alarm control panels and life-safety systems — open architecture, five-year warranties, and no proprietary lock-in — with DWG dealer pricing, training, and project support behind every install.

Contact DWG to Enroll Shop Potter

Why Potter

Five advantages you can't afford to overlook — from standard five-year warranties to fully open, non-proprietary systems.

With Potter, you get more than equipment — you gain a partner who delivers performance, protects your budget, and stands behind you for the life of the system. Partnering through DWG — your Potter distributor — gives you dealer pricing, training, and hands-on support to win and deploy fire and life-safety projects.

Top 5 Potter advantages

What sets Potter apart on every fire and life-safety job.

Five-year warranty — standard

Five full years of manufacturer coverage on all fire alarm control panels and key components
Longer protection means lower lifetime cost
Result: long-term peace of mind and stronger ROI for your customers

Open, non-proprietary systems

No proprietary programming tools or licenses
Fully open architecture — total control over your service choices
Result: faster service, competitive pricing, and no lock-in restrictions

Easier retrofit compatibility

Integrates with existing NAC wiring and devices (Amseco, Gentex, System Sensor, Wheelock, when code-compliant)
Keep what works, replace only what's needed
Result: lower labor costs — often saving up to 30% on retrofit work

Simpler programming & service

Intuitive, license-free software — no paid keys, renewals, or locked menus
Quick setup for faster commissioning
Result: more competitive bids, less training time, lower maintenance costs

Unmatched scalability

From a single small system to 1,000+ networked panels with PotterNet
Network up to 200 panels via Ethernet or fiber; integrate via ModBUS or BACnet
Result: a futureproof investment that adapts to your growth

Partner training & support

Potter doesn't just deliver equipment — they equip you for success.

Set up to win

Hands-on technical training for installation, programming, and maintenance
Online learning resources available 24/7
Direct access to Potter's expert technical team for troubleshooting and project guidance
Result: faster onboarding, more confident technicians, and smoother project delivery

How the dealer program works

Selling Potter through DWG

Enroll through DWG — your authorized Potter distributor.
Dealer pricing across the Potter line — fire alarm control panels, notification, and life-safety components.
Training and project support to get your team install-ready.
Submit your project and DWG will match you with your local Potter Regional Sales Manager — fast, easy, no obligation.
DWG stocking, logistics, and tech support behind every order.

Ready to add Potter to your lineup?

Enroll through DWG and start quoting Potter fire alarm and life-safety solutions for your customers.

Contact DWG to Enroll Create a DWG Account